A curated selection of little joys—perfect for thoughtful gifting, birthdays and celebrations.
At the heart of everything we do is a simple belief: childhood should feel magical, and the spaces our little ones grow in should be as beautiful as they are practical. We thoughtfully source aesthetic kids’ toys, neutral baby essentials, and eco-friendly baby products that inspire imaginative play while blending effortlessly into modern homes.
Reach out with questions about products, orders, or general enquiries.
We dispatch all orders with Royal Mail 48-hour tracked delivery for reliable, stress-free shipping
Easy returns. We offer a 14-day return window on unused items for easy refunds or exchanges
Discover our newest collection of beautifully curated baby hampers, designed to celebrate life’s sweetest arrivals. Thoughtful, neutral, and filled with practical luxuries for baby and parent, each gift box turns...
Discover our newest collection of beautifully curated baby hampers, designed to celebrate life’s sweetest arrivals. Thoughtful, neutral, and filled with practical luxuries for baby and parent, each gift box turns...
A Babychino… But Make It Sustainable At Priva Kids, we’re passionate about encouraging eco-conscious habits from the very earliest ages. Children absorb more than we realise — especially our everyday...
A Babychino… But Make It Sustainable At Priva Kids, we’re passionate about encouraging eco-conscious habits from the very earliest ages. Children absorb more than we realise — especially our everyday...
Discover the Avery Row Collection at Priva Kids If you’re looking for children’s essentials that combine timeless design, soft aesthetics, and everyday practicality, Avery Row is a wonderful place to...
Discover the Avery Row Collection at Priva Kids If you’re looking for children’s essentials that combine timeless design, soft aesthetics, and everyday practicality, Avery Row is a wonderful place to...
Find quick answers about our aesthetic kids toys, Montessori-inspired play, feeding bibs for babies, and sustainable, neutral essentials designed to blend beautifully into your home.
Priva Kids is a curated collection of beautifully designed, practical kids’ toys and baby essentials in soft, muted tones. We focus on pieces that feel calm in the home—aesthetic kids toys and neutral baby essentials that are made to be used every day and loved for longer.
Our products are chosen for beautiful design and a minimal, modern look—so they blend into your space instead of clashing with it. If you’re looking for toys that look good in the home and support calmer play, you’re in the right place.
Many of our pieces are Montessori toys or Montessori-inspired—simple, purposeful designs that encourage hands-on, independent play. We prioritise toys that support open-ended learning and feel intentional, not overstimulating.
We prioritise sustainable toys and eco-friendly baby products by focusing on thoughtful materials, longevity, and lower-waste packaging where possible (including recyclable options). Our aim is to make everyday essentials more magical—without compromising on practicality or planet-minded choices.
Our feeding bibs for babies are designed to make mealtimes easier while still looking beautiful. They’re practical for daily use, easy to pair with neutral baby essentials, and fit seamlessly into modern routines and interiors.
Our collection is designed to support a range of early years stages—from baby-safe essentials through to toddler and preschool play. Each product includes age guidance so you can choose confidently based on your child’s stage and interests.
Yes—Priva Kids focuses on neutral baby essentials and soft, muted colour palettes that suit modern homes. If you love minimalist, calm styling and want pieces that don’t overwhelm your space, our collection is made for that.
We offer whimsical nursery decor and gentle, modern pieces that add warmth without visual clutter. Think beautiful nursery décor that works for baby girls or boys—and still feels timeless as your child grows.
They’re ideal for gifting because they combine practicality with beautiful design—perfect for baby showers, birthdays, and “new home” nursery moments. If you want a gift that feels thoughtful (and won’t be hidden in a toy box), our aesthetic pieces are a great choice.
Delivery options and lead times are shown at checkout so you can choose what suits you best. If you need to return something, you’ll find the full returns details in our store policies—kept clear and straightforward.
